Profile

Tracy Campbell, APR
Vice President, Digital Advocacy

Tracy Campbell serves as vice president of digital advocacy for the California Hospital Association (CHA).  In this role, Campbell leads the development of all digital, content, and social strategies to achieve the association’s legislative and policy objectives.  CHA represents the interests of more than 430 hospital and health system members in California.

Our Health California (OHC), one of CHA’s growing digital communities, is a positive advocacy voice for hospitals and health care. OHC represents more than 800,000 supporters and voters who regularly engage in advocacy campaigns to protect access to high quality health care services.  The program has received four national awards for its social media campaigns.

Prior to joining CHA, Ms. Campbell served as a senior managing director at Hill & Knowlton (H&K), an international corporate communications and public affairs firm.  At H&K, she directed the agency’s Northern California Marketing and Healthcare Practice Groups.

Ms. Campbell is an accredited member of the Public Relations Society of America, a member of the Society of Healthcare Strategy and Market Development, and a former chair of the California  Polytechnic State University Journalism Department Advisory Board. Campbell received a bachelor’s degree in journalism from Cal Poly, and has earned various professional certifications from the University of California at Los Angeles.

 

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