Helping Individuals Obtain Health Coverage Under the Affordable Care Act Webinar Recording
Outreach and Enrollment Strategies for California Hospitals

Webinar Recorded Live July 30, 2013
Program Rated 4.29 out of 5 by participants

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California has an estimated 7.1 million uninsured residents under age 65, the largest number of uninsured individuals of any state in the nation, representing over 21 percent of California’s population. Most of California’s uninsured residents (94 percent) will qualify for public or private health coverage under the Affordable Care Act (ACA).  On January 1, 2014:

  • 2.6 million Californians will qualify for subsidies through Covered California, California’s Health Benefit Exchange;
  • 2.7 million Californians will not qualify for subsidies through Covered California but will benefit from guaranteed health coverage through Covered California or in the individual market; and
  • 1.4 million Californians will be newly eligible for Medi-Cal.

To support California hospitals in their efforts to help individuals obtain health coverage this fall, CHA, in conjunction with the hospital advisory firm Kaufman Hall, interviewed several hospitals throughout the state to identify successful hospital-based outreach and enrollment strategies. These strategies — along with steps hospitals can take to participate in Covered California’s Enrollment Assistant Program and utilize the new California Healthcare Eligibility, Enrollment and Retention System (CalHEERS), the portal for screening and enrolling Californians in health coverage programs — have been compiled into a guidebook and will be presented in this webinar.

The guidebook and the webinar were made possible through grant support provided by the American Hospital Association.

Recommended For

Eligibility staff, registration staff, patient financial assistance staff and CFOs 


Improving Access to Health Coverage in California

  • California Leads the Way with the ACA Rollout 

The California Approach

  • Who are California’s Uninsured and Under-Insured?
  • Projected Enrollment Under Covered California and the Medi-Cal Expansion
  • The Role of California Hospitals in Covered California’s Enrollment Assistance Program
  • The California Healthcare Eligibility, Enrollment and Retention System (CalHEERS)

Project Methodology

Practical Strategies for Outreach and Enrollment

  • Design Effective Enrollment Procedures and Practices
  • Optimize Staffing and Support for Maximum Effectiveness
  • In Partnership, Educating the Patient
  • Positioning Trained Staff at Critical Access Points
  • Using Innovative Strategies to Reach Vulnerable Populations
  • Outreach and Partnering with Key External Stakeholders
  • Partnering with Service Vendors
  • Assessing the New Environment

Other Resources   

Questions and Answers


Andrew Cohen
Vice President, Strategy
Kaufman Hall

Jody Hill-Mischel
Managing Director
Kaufman Hall

Amber Kemp
Vice President, Health Care Coverage
California Hospital Association

Anne McLeod
Senior Vice President, Health Policy
California Hospital Association

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