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World Record Egg: From a challenge to social media to a mental health campaign
USA Today

The Instagram account @world_record_egg was originally designed as a fun way to challenge and question social media, its creators say. However, the account quickly morphed into an opportunity to focus on mental health positivity and to encourage people to speak up.

Following nearly a month of suspense, the mysterious Instagram account that became famous for a picture of an egg  – which came out of left field to break Kylie Jenner’s record for likes on a single post – revealed its identity late Sunday night. “Identity” is a loose term, though: The egg serves as part of a mental health awareness campaign.