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Women are less likely than men to receive CPR in public. A new product is designed to change that

CPR mannequins are getting breasts — with the goal of saving women’s lives.

The so-called Womanikin is an attachment for flat-chested CPR dummies that aims to change the finding that women are 27% less likely than men to receive CPR if they suffer from a cardiac arrest in public.

Researchers suspect bystanders’ reluctance to touch the chest of woman they don’t know might play a role.

So, the New York ad agency JOAN Creative, along with the organization United State of Women, created the Womanikin to try to normalize performing CPR on women.