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Why health companies need to protect their products ahead of the new domain rollout
VentureBeat

The upcoming modifications to the Internet via the availability of hundreds of new web addresses presents a radical shift in the way consumers find information online, including a potentially significant disruption within the online healthcare industry.

With new web addresses available for the taking, including everything from .healthcare and .hospital to .Pfizer and .JNJ could begin appearing online by next year. This is a drastic departure from the traditional “.com” and “.org” endings that consumers are familiar with.

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