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Wal-Mart plans 1-stop health coverage shopping
San Francisco Chronicle

Wal-Mart is taking one-stop shopping to another area: health insurance.

The world’s largest retailer plans to work with DirectHealth.com, an online health insurance comparison site and agency, to allow shoppers to compare coverage options and enroll in Medicare plans or the public exchange plans created under the Affordable Care Act.

The strategy is another step into insurance marketing as the retailer tries to use its mammoth size to expand beyond food and other basics at a time of sluggish traffic and sales.

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