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Using Aetna’s new app and personalized rewards program could pay for your Apple Watch
USA Today

Aetna and Apple are partnering on a fresh personalized well-being program and app for the Apple Watch that offers participants rewards that can help defray the cost of Apple’s high-tech timepiece. In other words, using the app could pay for your Apple Watch.

The Attain by Aetna program, as it is called, differs from a 2016 collaboration between Apple and the CVS Health-owned insurer, in that it will be made available to Aetna members directly, and not through a corporate-sponsored health benefit for employees of a given company.