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Over his career, Carnegie Mellon economist Martin Gaynor has been published 69 times – papers like “Equilibrium Misperceptions,” “Efficient Efficiencies Analysis,” and “Productivity Consequences of Alternative Land Division Methods in China’s Decollectivization.”

“Most of one’s work is read by other academics, and my mother. But not by many other people,” he said.

Gaynor thinks his latest – a paper out Tuesday called “The Price Ain’t Right”– will be different.

“It’s really unusual to write an academic research paper that has the potential to make a difference,” he said.

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