News Headlines Article

Univision Obamacare Deal Could Put WellPoint Ahead Of Competitors
KQED Radio

Some 10 million Latinos nationally — including more than 1 million in California — stand to gain health insurance under the Affordable Care Act, and the Spanish-language media network Univision is positioning itself as a direct path to this potentially lucrative market.

WellPoint and other Blue insurers in six states, including California, have signed deals with Univision for undisclosed sums to be the exclusive health insurance sponsor of the network’s Peabody-award winning health initiative, “Salud Es Vida,” which means Health Is Life. WellPoint is the parent company of Anthem Blue Cross in California.