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The Uninsured: Two Women Entrepreneurs See A Market Opportunity For Healthcare

Dancers and entrepreneurs have a lot in common: They know how to pivot.

The word “pivot” was applied to entrepreneurship by Eric Ries, entrepreneur, author, and pioneer of the lean startup movement, a business strategy that advises startups to allocate their resources as efficiently as possible. “Through pivots,” says Ries in Inc., “we can build companies where the failure of the initial idea isn’t the failure of the company.” A pivot can change any of nine aspects of a company’s business model: product, customer segment, distribution channel, revenue model/pricing, resources, activities, costs, partners and customer acquisition.