News Headlines Article

Uninsured? Covered California’s final enrollment push ends this weekend
Sacramento Bee

For Covered California officials, it’s crunch time. They’ve spent $29 million on advertising, opened 500 storefronts, beefed up call centers and trained hundreds of health insurance enrollment counselors who speak 12 languages, from Arabic to Vietnamese. They’ve also rolled through 21 cities in a statewide bus tour to highlight this year’s open enrollment season, projecting the words “Enroll Now” on iconic buildings such as Sacramento’s Tower Bridge and San Francisco’s Coit Tower.