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UK’s health care system hooks up with Tinder to recruit organ donors
Fox News

Stories abound of people in need of organ transplants finding proper matches on social media by luck alone, but the United Kingdom’s National Health Service (NHS) is aiming to facilitate those connections with a new partnership. For the next two weeks, people who use the dating app Tinder and swipe right to match with three celebrities will be encouraged to become an organ donor in the country, the BBC reported. The NHS is the U.K.’s publicly funded health care system.

“While a third of the U.K. population have registered their intention to donate on the NHS Organ Donor Register, millions more support donation but haven’t taken the final step to sign up,” Sally Johnson, director of organ donation and transplantation at NHS Blood and Transplant, told the BBC. “Joining the register takes only a couple of minutes— about the same amount of time as a few swipes on Tinder.”