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Telemedicine’s Expanding Options
Health Leaders Media

Spurred by interest from insurance companies and employers, physicians are ramping up their ability to make an increasing number of patient encounters online or over the phone. “We need to meet consumers where they are, knowing that often consumers aren’t able to get to the doctor during the workday or on the weekends, and they end up going to the emergency room or the urgent care room for inappropriate use of care, and so we have a service that truly gets to the consumer 24 hours, seven days a week, 365 days of the year, and it’s a real doctor every single time,” says Matt Marek, vice president of product and marketing at 2.6-million-member BlueCross and BlueShield of Minnesota.

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