News Headlines Article

Sutter unveils name, growth plans for its new HMO
Sacramento Business Journal

Sutter Health quietly received its HMO license from state regulators April 5, but publicly launched the plan Thursday as Sutter Health Plus. The name builds on Sutter’s new advertising tag line: “We Plus You.” The idea is to reflect the partnership among patients, employers, doctors and the 25 hospitals in Sutter’s far-flung network across Northern California. The tag line was approved at Sutter’s leadership symposium earlier this year and is currently rolling out in television, radio and billboard ads.