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A Stride Toward Simpler Health Insurance in California

A company emerging from stealth mode this week aims to make it easier for consumers to select health insurance plans, as the Affordable Care Act adds millions of Americans to the marketplace.

Stride Health of San Francisco is kicking off in California, specifically looking to serve those who would normally select insurance through Covered California, the state marketplace created by the ACA. (For now, the company isn’t targeting the more than half of Americans who obtain insurance through employer-based plans.)