News Headlines Article

Storefronts for Obamacare’s health exchanges
San Francisco Chronicle

If you’re trying to grab the attention of a diverse, hard-to-reach population, why not imitate one of the most successful marketing strategies on the planet?

That’s what Access Health did when it decided to open user-friendly storefronts — like those of the tech giant Apple — to sell uninsured consumers on the state’s complicated health insurance exchange.