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State health exchange will test its message in San Diego
San Diego Union-Tribune

Starting in early September, San Diego County residents will get a first look at television ads for Covered California, the state’s new health exchange, because the region is one of three test markets selected to vet spots before they air statewide.

Covered California spokesman Dana Howard said Thursday that the San Diego, Sacramento and Chico-Redding markets were picked because they have a diverse mix of residents and have comparatively inexpensive television advertising rates.