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Stanford Hospital & Clinics announces new brand name
San Francisco Business Times

A rose by any other name might smell as sweet, but Shakespeare wasn’t in the hospital branding business, where new names are often where it’s at. Just ask CEO Marc Benioff. The latest to hop on the new brand bandwagon is Stanford Hospital & Clinics, which said late Thursday it’s officially redubbing itself “Stanford Health Care” to better reflect the depth and breadth of its growing system, which includes adult inpatient care and clinics, specialty and outpatient centers, affiliated physician practices, virtual care and patient navigation services, and health plan and accountable care offerings.