News Headlines Article

Specialty medical providers urge patients to look beyond ‘brand names’
The Business Journal

The number of high-quality specialty medical programs available in the Central Valley has grown over the years, but many physicians are still struggling to raise awareness among the local population.

Patients seeking specialty care will often travel outside the region without realizing the same level of care is already available locally, said Dr. Kelvin Higa.

As a bariatric surgeon at Advanced Laparoscopic Surgery Associates (ALSA) Medical Group in north Fresno, Higa specializes in minimally invasive procedures and said he often hears of patients travelling to the Bay Area or Southern California for their care.