News Headlines Article

The short and chaotic life of an Obamacare darling
Modern Healthcare

Health Republic Insurance of New York was an instant hit when the Obamacare rollout began in October 2013—and that was no fluke. Executives at the fledgling insurer had a two-pronged marketing strategy to ensure its popularity: They would offer very low premiums and a choice of New York’s top hospitals at a time when competitors were shrinking their networks of doctors to hold down costs.

The low premiums attracted a crush of members, including some of the sickest New Yorkers.

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