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Santa Barbara Cottage Hospital Focuses on Prevention With New Population Health Expert

When more people began to realize how bad tobacco was for your health about a decade ago — and mortality rates fell — leaders in the Centers for Disease Control and Prevention rejoiced.

Altering the collective health of a population certainly took time.

Elizabeth Majestic, who was working in the CDC Office on Smoking and Health back then, knew a mix of marketing, public outreach and data prompted the change in thinking.