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Sacramento Kings players help push the message for Covered California, Kaiser
Sacramento Business Journal

With the deadline to enroll in a health insurance plan through Covered California 10 days away, Kaiser Permanente significantly boosted traffic at the company’s two retail shops in the region this week, thanks to Sacramento Kings players DeMarcus Cousins and Rudy Gay. Kaiser doctors provide medical services to the basketball team, so it wasn’t much of a stretch to get the players to greet fans, sign autographs — and create some buzz about the place.