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Round 2: Obamacare and Hollywood open new social media campaign
Los Angeles Times

With the new health insurance exchanges now operating more smoothly in many states, officials are looking to amp up Obamacare’s flash factor by enlisting celebrities for a new social media campaign that will launch today in Los Angeles. Since this spring, the White House has collaborated with celebrities like Jennifer Hudson and Amy Poehler, as well as the entertainment firm Funny or Die, on projects to engage the elusive 18-to-34-year-olds who must sign up for the program to succeed.

Many of Obama’s celebrity allies, including Lady Gaga and actress Connie Britton, posed for pro-Obamacare Twitter and Instagram snapshots during the program’s fall launch.

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