News Headlines Article

Researchers Helping Legislative Staff Craft Health Care Reform Message
California Healthline

California is on the cusp of launching the biggest health reform effort in a half-century, with a massive public awareness campaign that’s designed to compel millions of Californians to obtain health insurance. When they see television ads or billboards for Covered California, the state’s health insurance exchange, or see media stories about the huge expansion of Medi-Cal, the state’s Medicaid program, Californians will have questions.