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Researchers explore healthcare applications for social media, targeted interventions
Healthcare IT News

Canadian and U.S. researchers formed a collaborative to explore social media in public health, with plans to generate a practice roadmap. The endpoint: enabling public health entities to harness social media to better help deliver effective intervention strategies.

“This trend is an emerging phenomenon that the healthcare industry needs to grasp and couple with the IT infrastructure in place to fully engage individuals in managing their health,” said Susan McBride, a professor at the Texas Tech University Health Sciences Center School of Nursing. “Public health organizations in both Canada and the United States are using multiple tools in social media programs to intervene on targeted efforts. All of this will further inform the roadmap for use of social media in population and community health.”

McBride has more than 25 years of experience in clinical, informatics and outcomes management capacities. McBride’s research focus is on healthcare informatics, analytic methods using large datasets, patient safety and quality.