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Reform Update: Consumer outreach, education on backburner in exchange planning
Modern Healthcare

As states and the federal government work feverishly toward having health insurance exchanges ready for enrollment by Oct. 1, much of the discussion has focused on technology readiness, guidance from the CMS and competition from insurers. But one crucial element not brought up as often but still significant is outreach and education of consumers who will be the marketplaces’ customers. As a poll from the Kaiser Family Foundation this week brought to light, outreach efforts still have a long way to go.