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The Pre-existing Conditions: Buildup to Health Care Reform Bound to Bring Overload of Information
Workforce Management

If employers find that explaining benefits to their employees is challenging now, then they should brace themselves for fall enrollment when workers are expected to receive an avalanche of marketing materials from insurers, health insurance exchanges and government agencies in anticipation of health care reform, experts say. In addition to sifting through their own company’s benefits plans, employees will also be getting marketing materials from private and state health care exchanges, insurance providers and others who are expected to start peddling their products to consumers as 2014 approaches, says Jennifer Benz, founder of Benz Communications, a San Francisco-based consulting firm.