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‘Pinktober’ leaves advanced breast-cancer patients with little funding, enthusiasm
Sacramento Bee

November heralds the arrival of warm, autumnal hues in Sacramento’s tree canopy, a bombardment of acorns, crisper temperatures and – thankfully, for a certain group of advanced breast-cancer patients – the end of what’s increasingly referred to as “Pinktober.”

In the decades since it’s been designated breast-cancer awareness month, October has been awash in relentless marketing of all things pink, with cheery mammogram reminders and seemingly endless feel-good celebrations of increased disease awareness.