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Patients balk at considering cost in medical decision-making, study says
Washington Post

In recent years, consumers have increasingly been encouraged to factor cost into their medical decisions — by, for example, avoiding unnecessary tests, buying generic drugs and reducing visits to the emergency room. The hope is that a patient better educated and more engaged in his or her health decisions will choose options that will both promote better health and decrease costs.

But a study published last month in the journal Health Affairs found that a majority of patients were reluctant to consider cost when making medical decisions, nor did they want their doctors to do so.