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Oscar’s California entrance might show whether insurer can transform industry

Oscar Insurance Corp’s decision to enter the California health insurance exchange may provide clues to whether the highly touted, upstart insurer actually provides breakthrough innovation that can turn the insurance industry on its head or if it just boasts smart and shiny marketing techniques, reported California Healthline.

This fall, the New York-based insurer will be competing against longstanding, big-name insurers like Anthem Blue Cross, Blue Shield of California, Health Net and Kaiser Permanente, which have a 94 percent control of the exchange market.