News Headlines Article

Opinion: Direct-To-Consumer Medicine Can Be Quick And Discreet, But What’s Lost?
National Public Radio

If you’re on Instagram or if you’ve taken the New York City subway lately, chances are you’ve heard of Hims, the men’s health and wellness company with a penchant for advertisements featuring suggestive cacti and eggplants against pastel backgrounds. The Web-based startup targets the young male demographic with skin care products, multivitamins and erectile dysfunction medications.

In January, just a few months after its first birthday, the company joined Silicon Valley’s vaunted “unicorn” club: It received a venture-capital investment that put its valuation at $1 billion.

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