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Nurse Interactions with Medical Industry are Common but Need Regulation, Study Shows
UCSF Today

Nurse interactions with pharmaceutical and device companies are commonplace and beneficial, but they also can lead to conflicts of interest regarding drug treatment and purchasing decisions, according to researchers at UC San Francisco. Safeguards must be added, they say, to ensure the boundary between service and sales remains intact.

The study appears in the April 5, 2016, issue of Annals of Internal Medicine.

“We found that, contrary to popular opinion, nurses are highly influential targets for marketing, and they likely interact with sales representatives on a daily basis,” said lead author Quinn Grundy, RN, PhD, a recent graduate of the UCSF School of Nursing and now a postdoctoral research associate at the Charles Perkins Centre at the University of Sydney. “The assumption that because nurses do not prescribe medications, marketing to them must not really matter, serves to make these relationships entirely invisible to the public eye.”