News Headlines Article

The multivitamin industry rakes in billions of dollars. But science says we’re not getting healthier.
Op/Ed: NBC News

It has been estimated that over half of all Americans take some kind of vitamin or supplement. For older Americans, that number climbs to 70 percent. It is, inarguably, a massive industry; A market research analysis predicted it will have a global worth of almost $300 billion by 2024.

Whatever deficiency you are looking to correct, the vitamin industry has you covered. There is an ever-growing list of vitamin-infused products (vitamin coffee, vitamin beer, vitamin vodka and even vitamin e-cigarettes) and novel ways in which to cram vitamins into our body (vitamin mists, vitamin nasal sprays, vitamin skin patches, vitamin injections, vitamin underwear and vitamin rectal infusions). There are supplements that promise to boost your energy, like Goop’s aptly named product “Why Am I So Effing Tired,” to help you sleep and to improve your skin — just name a few.