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More than 1 in 3 docs accede on patient requests for brand-name drugs
Modern Healthcare

When drug ads tell consumers to ask their doctor if Drug X is right for them, it often leads to patients getting a prescription for that drug, according to an online-first research letter posted by JAMA Internal Medicine (formerly the Archives of Internal Medicine). Researchers from Harvard Medical School and the Colorado School of Public Health found that 37% of the almost 1,900 randomly selected physicians they surveyed reported sometimes or often prescribing the specific drug a patient wants over an available generic option.