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Medicare market heats up: Anthem launches a zero-premium plan
Sacramento Business Journal

Marketing is in overdrive as Medicare health plans strut their stuff to more than 370,000 seniors in the Sacramento region. Open enrollment for the federal health care program for seniors launched Oct. 15 and continues through Dec. 7. Changes take effect Jan. 1. Stakes are huge for health insurers in a competitive market for thousands of new customers. Down to a personal level, costs vary considerably by plan and can change dramatically year-over-year.