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Kaiser reaching out to the unvaccinated as measles cases multiply
Modern Healthcare

A major California health provider, spurred on by the rising number of measles cases in the state, is taking the offensive to encourage unvaccinated patients to get the vaccine.“We do not want a single case of measles if we can help it,” said Dr. Robert Riewerts, regional chief of pediatrics for Kaiser Permanente Southern California. Kaiser has plans to contact nearly 140,000 households.Northern California-based Kaiser Permanente this week began robo-calling member households with children who have either not been vaccinated or not completed the measles, mumps and rubella, or MMR, two-dose vaccine series.

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