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Kaiser Permanente launches 12th year of $50 million+ Thrive ad campaign
San Francisco Business Times

Kaiser Permanente is launching a 12th year of its acclaimed and long-running “Thrive” ad campaign today, which in past years has had a price tag of $50 million or more. The latest incarnation debuts today on TV, radio, online, print and outdoor platforms, officials at the Oakland-based health giant said. The ads will appear in English and Spanish in markets where Kaiser has enrollees: California, Hawaii, Colorado, Oregon, Washington, Virginia, Maryland, Georgia and the District of Columbia. Roughly three-quarters of its nearly 10 million enrollees live in California.