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Just Seeing Charts And Graphs Makes Drug Claims More Credible
National Public Radio

Graphs and formulas say “Science!” to consumers, so much so that simply seeing claims about a new drug that were accompanied by data visualizations made people more likely to believe the claims.

The effect is especially true if people have a strong belief in science to begin with.

That’s the conclusion of a study published online in the journal Public Understanding of Science. It includes three experiments. In the first, 61 people read a paragraph saying that a nonexistent new drug enhances immune function and reduces the likelihood of catching a cold by 40 percent.

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