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It’s not Obamacare, it’s business

Insurance companies are ready to unleash an expensive PR blitz to get 7 million new customers once is fixed. But don’t expect them to sell “Obamacare.” Big insurers and the stock analysts that track them say that once the White House is sure its enrollment website is working, the companies will barrage the airwaves with messages encouraging people to join new health insurance exchanges, either by signing up directly with insurers or by giving the website another shot.