News Headlines Article

Insurers steal a beat from Apple, open retail branding stores
Modern Healthcare

Health insurers increasingly are building and staffing bricks-and-mortar retail centers to potentially expand their membership base and, most importantly for now, enhance their brand image with the public.

The retail approach represents a major pivot in insurer tactics to grow their books of business brought on by changes in how consumers get insurance thanks to the Patient Protection and Affordable Care Act.

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