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Insurers ramp up staffing ahead of Obamacare open enrollment
Modern Healthcare

During Obamacare’s first open-enrollment period, Geisinger Health Plan was inundated with queries as consumers struggled to figure out what health insurance meant for them.

Phone volumes were six times higher than they were historically. The provider-owned plan, part of Geisinger Health System, Danville, Pa., created a website on healthcare reform. That’s when Web hits “went through the roof,” said Joseph Haddock, Geisinger Health Plan’s chief sales officer. “The volumes were extremely significant relative to what we experienced in the past.”

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