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Insurers Prepare for Exchanges, but Are Exchanges Ready for Them?
The Atlantic

The attraction of the 2010 health law for insurance companies is obvious: Millions of new customers and billions in new spending. Those dollars will flow through state exchanges, online marketplaces where customers can shop for insurance. “This is the largest expansion since the Medicare program in 1965,” said Kelly A. Barnes, health industries leader for PricewaterhouseCoopers, an accounting and consulting firm. “When you look at that from a business perspective, you’ve got a market that you’ve never been able to participate in before.”

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