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Insurers introduce stores, TV ads as they vie for individual consumers
Sacramento Bee

Kaiser Permanente has opened six retail stores to educate consumers about its health care plans. Last year, for the first time, regional player Western Health Advantage launched a television advertising campaign.

While health insurers are still doing more business with companies than with individual consumers, they clearly see the landscape shifting as the United States moves toward a system where everyone has to buy insurance and many people qualify for subsidies to help pay for it.

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