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Insurers increase ads to get people to sign up for health plans under Affordable Care Act
Washington Post

As the March 31 enrollment deadline approaches, insurers are increasingly urging consumers to sign up for health plans under the Affordable Care Act, even as some take swipes at the law, according to a new analysis of health-care advertising.

Forty-six percent of insurer ad spending during the week of Feb. 24 went to commercials featuring the law, compared with 32 percent the week before, according to the ad tracking group Kantar Media CMAG.

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