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Insurers Enter HIXs Despite Gaping Uncertainty
Health Leaders Media

Nearly 70% of health insurance executives responding in a study released today say they will take part in health insurance exchanges despite widespread concerns about how the programs will function, stubborn technical barriers, and the health status of the people they will be covering.

The PwC study, titled Health Exchanges: Open for Business, found that the access to potentially millions of new customers on the individual market and a fear of being left behind if these exchanges succeed are overcoming the reservations that many health insurance executives have expressed.