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Insurer WellPoint plans name change to Anthem
San Francisco Chronicle

WellPoint, one of the biggest players on the health care overhaul’s new insurance exchanges, wants to switch its corporate name back to the Anthem brand its customers know by the end of this year.

The nation’s second-largest health insurer said the name it used before combining in 2004 with WellPoint Health Networks is the best brand to go by in a market that’s becoming more consumer-focused.

WellPoint sells coverage using its Anthem name in several states, including California, Kentucky and its home state of Indiana. The company doesn’t sell plans under the WellPoint name.

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