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Individual insurance marketplace more lucrative for Anthem, other insurers
Sacramento Business Journal

Anthem Blue Cross has withdrawn its application to participate in the small business marketplace at Covered California — but not the individual market, which is expected to have larger enrollment and be more lucrative to insurers. Until last month, the new state health exchange had a rule that health plans in the individual program had to apply for the small employer pool, too. The change was one of the reasons Anthem withdrew from the employer program, officials said when they announced the decision Friday.

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