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How to use price transparency to attract patients
Medical Economics

Price transparency and sales funnels—what do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead-generation tool for your medical practice. In other words, how to attract patients so you can capture their contact info (a lead). Now, let me explain how your medical practice fits the sales funnel paradigm just like any business-to-consumer business out there.