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How to Spark Growth and Efficiency in Gastroenterology
HealthLeaders Media

When Katie Couric underwent a colonoscopy on live television in 2000 as host of the Today show, she not only heightened awareness of the important role colonoscopies play in detecting colon cancer, but she actually boosted the rate of colonoscopies among men and women. Jay Monahan, Couric’s husband, died from colon cancer at age 42, and the experience led to Couric’s efforts to raise awareness about screening for the disease. The strategy worked and subsequently ushered in a boon to GI practices.