News Headlines Article

How Big Data is Driving the Consumerization of Health Care
U.S. News & World Report

Who will be the next Amazon of health care? That’s the question posed by PwC in a report that explored how the health care industry is innovating to meet the demands of the digital consumer, or in this case, patient. The general consensus from patients concluded that they wanted to “shop for their health care” the same way they would for a new summer read – from their mobile device with all of their medical information at their fingertips.

Technology has given consumers a higher standard for services that are instantly accessible, and expectations remain the same for the health care industry. Wearable devices, mobility and analytics are shifting the way people move through the health system, and big data is at the center of it all. How is big data being used by patients, and what’s its effect on different facets of the health care industry?